Ipad Mini Target Market Essay Example for Free

Ipad Mini Target Market Essay Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working, such as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative, fast-paced work environment. Market Demographics Apple profiles its customers for its geographic, demographic, psychographic, and behavior. Geographic Apple serves its main markets in countries that include the United States of America, Europe, and Japan. The company’s headquarters is located in Cupertino, California and it also has various offices and partners across the globe: Belgium, Australia, Denmark, Korea, India, France, Germany, Japan, China, Philippine, Taiwan, Singapore, Ireland, Italy, Sweden, Norway, Canada, and South Africa. These countries account for thousands of people who need Apples electronics and accessory products. Demographic Middle to High Income Male and Female 18-35 year old Technologically Savvy Students and Business People * Typically from California since the highest sales are in the U. S. iPhone/iPad facts 50% of users are under the age of 30 15% of users are students Apple stores are actively used by Macintosh users Email is the most commonly used features of the iPhone 0% of users browse the internet Compared to previous Smart-Phones, users’ engagement is 60% more Psychographic Staying on track with emails and news is important Entertaining is very important This person is creative, artistic, a nerd, a geek, wealthy, savvy, and professional They read the following magazines and newspapers.