E-Marketing Review for Easy Jet Essay Example | Topics and Well Written Essays - 5000 words

E-Marketing Review for Easy Jet - test ExampleBy the year 1999, the airline grew to be the fifth full-sizegest airline in the US in context of the total number of domestic passengers it flied. Not only the airline grew in size further it also managed to be profitable for the entire period of thirty odd years when many surface established large airlines like the USAir or the Continental were making losses. This established the fact that there is mode for low cost no frills airlines like Southwest and if operated judiciously, the model could offer good revenue and profit. In atomic number 63 the initiator of low cost model of airlines was Ryanair, an Irish company, which incidentally when launched in 1985 was offering handed-down airlines services but at a comparatively lower price. Though Raynairs low prices pushed big competitors like British Airways to reduce their prices, yet Ryanair itself was unable to make any profit till 1991. just now during this period the management g ave a visit to Southwests Texas operations and came back decided to state the no frill low cost structure in their airline also. This resulted in profit in 1992 and since then Ryanair has become a marquee name in this industry. (Doganis R., 2006). In the year 1995 EasyJet was founded by hajji Ioannou based on the same philosophy of low cost and no frills, in footsteps of Ryanair and Southwest airlines. EasyJet has frame-up its base at Luton airport which is a secondary one, to cut operational costs and beat over-crowding and maximize turnaround time. The airline has been successful in implementing the low cost model and has become the second largest airline in the low cost arena, just after its main competitor Ryanair in Europe (Rothwell S., October 2008). At the initial stages during 1995 EasyJet operated with two Boeing 737-200 aircrafts which were leased and contract pilots and other staff.Financials EasyJet had revenue of 1797.2 million in 2007 with correspond profit of 152.3 million. In 2008 EasyJet had much